A Richmond Daycare Owner’s COBRA Bill Was Higher Than His Rent. Here’s What He Found

Roughly 2.6 million Americans are enrolled in COBRA continuation coverage at any given time, according to the U.S. Department of Labor — and most of…

A Richmond Daycare Owner's COBRA Bill Was Higher Than His Rent. Here's What He Found
A Richmond Daycare Owner's COBRA Bill Was Higher Than His Rent. Here's What He Found

Roughly 2.6 million Americans are enrolled in COBRA continuation coverage at any given time, according to the U.S. Department of Labor — and most of them are paying full freight. No employer subsidy. No cap. Just the raw, unfiltered premium that most workers never see because their job absorbs the bulk of it.

Roy Bianchi knows that number intimately. When I first connected with him in late February 2026, he had been living with it for nearly fourteen months.

How I Found Roy — and Why His Story Matters

A financial counselor in the Richmond area flagged Roy’s situation to me specifically because she felt it illustrated something overlooked: the small business owner who falls through the cracks. Roy, 57, runs a licensed daycare center in Richmond, Virginia. He employs six part-time staff members and serves roughly 22 families. He is engaged — his partner is still completing a graduate degree — and they have no children of their own.

When I sat down with Roy at a diner near his facility on a Tuesday morning, he arrived with a manila folder and an expression that landed somewhere between exhausted and ready for a fight. He spread receipts across the table before I had even ordered coffee.

“I own a business. I pay taxes. I employ people. And I was paying more for health insurance every month than I was paying for the roof over my head. That is not a system that is working.”
— Roy Bianchi, daycare center owner, Richmond, VA

The Numbers That Broke His Budget

Roy’s COBRA situation began in December 2024, when he dropped off a small group health plan he had carried through a professional association. The plan’s insurer exited his market, and the replacement option the association offered carried a premium Roy called “insulting.” Switching to COBRA on his prior coverage was the stopgap — and it became a trap.

His COBRA premium: $1,847 per month for himself and coverage extended to his partner. His monthly rent for the apartment they share: $1,620. The insurance bill was $227 more expensive than their housing.

$1,847
Roy’s monthly COBRA premium

$1,620
Monthly apartment rent

14
Months on COBRA before change

Over those fourteen months, Roy estimates he paid approximately $25,858 in COBRA premiums — money he describes as having been pulled directly out of a retirement account he had spent two decades building. His retirement savings, which sat at roughly $214,000 in early 2024, had dropped to $187,000 by the time we spoke. Some of that erosion was market-related, he acknowledged, but a significant portion was simply survival spending.

“I am 57 years old,” Roy told me, tapping the table. “Every dollar I pull out early has a consequence I will feel in fifteen years. But what was I supposed to do — go uninsured?”

The Relief Programs He Did — and Didn’t — Know About

The financial counselor who referred Roy to me had been working with him since January 2026. Before that conversation, Roy was largely unaware of specific federal relief mechanisms available to small business owners navigating healthcare gaps.

⚠ IMPORTANT
Self-employed individuals — including sole proprietors and small business owners — may be eligible to deduct 100% of health insurance premiums for themselves and their family under IRS rules. Roy had not claimed this deduction correctly for the 2024 tax year, according to his counselor.

Roy’s counselor identified three areas where he had left money on the table. First, he had failed to apply the self-employed health insurance deduction correctly on his 2024 return. Second, he had not explored ACA Marketplace coverage during his Special Enrollment Period after losing his association plan — a window during which, given his income, he likely would have qualified for an Advanced Premium Tax Credit. Third, he had not filed an amended return for 2023 to capture a business expense correction his bookkeeper had missed.

What Roy’s Counselor Identified
1
Missed Self-Employed Health Insurance Deduction — Incorrectly applied on 2024 federal return, potentially costing hundreds in over-paid taxes.

2
Missed ACA Marketplace Enrollment Window — Special Enrollment Period after losing association coverage was not used; Roy stayed on COBRA instead.

3
Unfiled Amended Return for 2023 — Bookkeeper error left a correctable business deduction unclaimed, flagged for Form 1040-X.

The Turning Point — and the Frustration That Remained

By March 2026, Roy had transitioned off COBRA. Through a Special Enrollment Period triggered by a qualifying life event, he enrolled in an ACA Marketplace plan. With Advanced Premium Tax Credits applied based on his projected 2026 income, his monthly premium dropped to $618 — a savings of more than $1,200 per month compared to his COBRA bill.

The amended 2023 return is in progress. His counselor estimates it will yield a refund of approximately $1,340. The corrected 2024 deduction is expected to reduce his tax liability by a further $900 to $1,100, though the exact figure depends on finalized income calculations.

KEY TAKEAWAY
By switching from COBRA to a subsidized ACA Marketplace plan, Roy reduced his monthly health insurance cost from $1,847 to $618 — a difference of $1,229 per month, or nearly $14,750 annually.

But Roy was clear with me: the relief felt incomplete. He had spent fourteen months in a situation he describes as preventable, and the anger hadn’t dissipated with the lower premium notice.

“Nobody told me. My accountant didn’t tell me. The association didn’t tell me. I found out from a counselor I was lucky enough to be connected with. What happens to the people who don’t get that call?”
— Roy Bianchi

Roy also pointed to a concern that no tax deduction can fully address: his retirement trajectory. At 57, with roughly $187,000 in savings and a business that generates a modest but inconsistent income, he worries about what sixty-seven looks like. The childcare industry — his industry — operates on thin margins, and his own facility’s revenue fluctuates with enrollment cycles and staff turnover.

“I spent my career in a field that helps other people’s children,” he said, near the end of our conversation. “I would like to think I planned reasonably. But the healthcare piece alone almost undid everything.”

What Roy’s Story Reflects About the Broader System

Roy Bianchi’s situation is not unusual in its mechanics, even if the specifics are his own. Self-employed Americans and small business owners frequently navigate a patchwork of options — COBRA, Marketplace plans, association coverage — without consistent guidance about which choice aligns with available tax relief or subsidy structures.

According to the HealthCare.gov resources for self-employed individuals, those who run their own businesses and have no access to employer-sponsored insurance are generally eligible to shop on the Marketplace and may qualify for income-based subsidies. The catch, as Roy’s case illustrates, is that eligibility windows are narrow and often missed during stressful transitions.

When I left Roy that Tuesday morning, he was heading back to his daycare to handle a staffing issue. The folder of receipts went back under his arm. The anger was still there — more focused now, he said, but not gone. That felt honest. A lower insurance bill is real progress. Twenty-five thousand dollars spent unnecessarily is still twenty-five thousand dollars gone.

Related: A Firefighter’s COBRA Bill Hit $1,847 a Month — More Than His Rent — After a Friend’s Loan Default

Related: Your IRS Refund Tracker Went Blank After Filing — Here’s What That Actually Means in 2026

Frequently Asked Questions

Can a small business owner deduct COBRA premiums on their taxes?

Self-employed individuals may be able to deduct health insurance premiums under IRS self-employed health insurance deduction rules outlined in IRS Publication 535. Roy Bianchi’s case involved an incorrectly applied deduction on his 2024 return that his financial counselor identified and flagged for correction.
What is the Special Enrollment Period for ACA Marketplace coverage?

A Special Enrollment Period (SEP) is a window outside standard Open Enrollment that qualifying life events — such as losing group or association health coverage — trigger. According to HealthCare.gov, losing existing coverage generally opens a 60-day SEP window to enroll in a Marketplace plan.
How much can Advanced Premium Tax Credits reduce ACA premiums?

Advanced Premium Tax Credits are income-based subsidies applied monthly to reduce Marketplace premiums. In Roy Bianchi’s case, his premium dropped from $1,847 per month on COBRA to approximately $618 per month on a Marketplace plan after credits were applied — a savings of over $1,200 monthly.
What is Form 1040-X and when would someone use it?

Form 1040-X is the IRS form for filing an amended federal income tax return. Roy Bianchi’s counselor identified an unclaimed business deduction on his 2023 return and initiated a 1040-X filing estimated to produce a refund of approximately $1,340.
What is the financial risk of staying on COBRA too long?

COBRA requires enrollees to pay the full group premium — often 102% of total cost — with no employer subsidy. Roy Bianchi paid approximately $25,858 over 14 months on COBRA. Had he enrolled in a subsidized ACA Marketplace plan during his initial Special Enrollment Period, his estimated cost over the same period would have been closer to $8,652.

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Vivienne Marlowe Reyes

Senior Tax & Stimulus Writer covering stimulus payments, tax credits, and IRS policy. M.S. Tax Policy Georgetown. Former U.S. Treasury analyst. Enrolled Agent.

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